Technical Positioning for New Markets

In 2012, an equipment hire company that hired out primarily to the construction market had a couple of enquiries and business from the food sector.

 

It's business savy director reached out to us and asked how best he could position his company as to the go-to hire company for food manufacturers and other players in the food chain.

Today, five years down the line with several more and bigger customers from the food chain including PepsiCo, the company is the number 1 equipment hire company to the food industry in the north west simply by demonstrating to the stakeholders in that sector that it meets consistently the technical requirements they require of  it as a supplier. 

Want to lock in a new market by technical positioning? Give us a call on 01772 896 258